Modern website statistics and analytics packages are able to provide an massive amount of data about who uses your site and how they interact with it. However, this level of in-depth information can be overwhelming, even to those experienced in how to use it. We work with analytics from scores of busy website daily. This experience has taught us not only how to set-up platforms like Google Analytics to capture more and more accurate data, but how to cut through that data to find the information that really matters.
Being able to quickly find important trends and actionable issues amongst vast amounts of data is a skill that we call upon in every aspect of our work. This data drives our conversion optimisation efforts, guides our website design, and provides us with the ammunition to run more effective SEO campaigns.
Most importantly though, effective analytics helps our clients make more money by providing us with insights into opportunities and issues in time to make the most of them.
