Talk to many site owners about the success of their website and they will answer in terms of visitor numbers or page views. Traffic is vital, which is why we work so hard to promote websites, but is rarely the desired end result. What really counts is converting visitors, be that into sales, enquiries, sign-ups or whatever the key goals are for your site.
Conversion optimisation is the process of increasing the proportion of your traffic that completes such goals.
The better your site converts the more money you will make from the same levels of traffic. It's that simple.
Having been involved in both the development and management of websites since the very early days of the web, we have an understanding of what works. Applying this knowledge to your website, and converting more of your visitors in to customers can have an immediate effect on your website's ROI.
With immediate issues addressed we can apply various techniques to try and test improvements to your site and measure their effectiveness. Through this evidence based approach we can introduce a process of continual improvement to your site's success, continually ratcheting up your conversion rates and increasing profitability.
The actual solutions to improving your conversion rate will be unique to your business, your market and your website. The common theme though is an evidence based approach: Putting systems in place that allow us to implement, test and measure the effectiveness of changes to find ever more effective ways for your website to do business. Some examples of the sorts of improvements we can find include:
