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Online Marketing

 

There are now billions of web pages on the internet and more are appearing each day, so it is becoming increasingly important to stay ahead of the crowd in getting your website noticed.

The understanding that even a great looking website is a poor investment if no one can find it is central to our approach to all aspects of our work. From your first discussion with a member of our team we will be working to identify your audience and coming up with ways to ensure that audience finds your site.

Search Engine Optimisation

Search Engine Optimisation is the process of making your site “search engine friendly”, and is a critical part of developing an effective website. Our belief is that a poorly optimised site is an incomplete site, which is why we perform basic optimisation on every website that we develop at no extra cost: Meaning that you are ready to start doing business from your website from day one.

Search Engine Marketing

Whilst Search Engine Optimisation deals with how relevant your page is to what customers are searching for Search Engine Marketing deals with how "important" search engines see your site as being. Whilst simply optimising a site is enough to get results in many market sectors, more competitive fields will require that this importance is increased by building links from other well regarded sites in your sector.

Pay Per Click Marketing

Whilst it is great to get free traffic from the search engines, it is sometimes faster and more controllable to pay for traffic directly. PPC programs, such as Google Adwords, offer you an immediate way to benefit from search engine traffic, but require knowledge and skill to run profitably. If these are skills that you don't already have in house then Brit-net can help by either running your PPC campaigns on your behalf or by helping your staff develop the skills needed.

Newsletter / mailing list management

Email offers an incredibly cost effective way to reach your customers, but requires tight control if you are to stay within the law and avoid alienating your customers. Brit-net can work with you to not only manage your mailing lists, but to ensure that you leverage them fully to maximise returns.

Bespoke Marketing solutions

We can also work with you to create and manage bespoke online marketing solutions for your website. From competitions to community building, electronic vouchers to virals, affiliate programs to site on-site advertising, the range of approaches is as wide as our customer base.

 

Evaluating Marketing

One of the great advantages of online marketing is being able to accurately track the ROI that your campaigns are achieving. Whilst you may see a general upturn in results after a print advertising campaign it is generally not possible to determine exactly what return is attributed to that campaign, which presents difficulties when determining whether it has been a sound campaign.

The essential companion to online marketing is effective tracking. By having the right tracking solutions in place you can accurately determine what leads, sales and long term customers have been generated by your various marketing campaigns. Knowing what works allows you to concentrate your marketing efforts on activities that get you the best results.

If you host with Brit-net we will automatically install basic tracking software on your account, as we don't believe it is possible to run an effective online business without it. We can also offer more advanced tracking solutions tailored to your exact needs giving you in depth information about your visitors and customers.

Current Project

Brit-net are currently working with Gorgeous & Co with the launch of their new site and the promotion of The Laundress range of prestige laundry care products.

All contents © Brit-net Internet Marketing Ltd 1997 - 2008. 58a Station Road, Hayling Island, Hampshire PO11 0EL