SEO: Search Engine Optimisation


What is Search Engine Optimisation?

Search Engine Optimisation, or SEO is the process of increasing your website's visibility in the natural results of search engines. The natural results are the main, free listings that make up the results on search engines like Google, Bing & Yahoo and account for the largest proportion of traffic that they send to websites.

Why SEO is important

Having high search engine rankings increases brand awareness, builds trust and generates business. Good SEO helps search engines understand the relevance of your site and see it as a trusted resource, resulting in it Appearing higher in the search results for the right keywords. This can have a dramatic effect on your business profitability by consistently attracting targeted customers to your website.

One of the longest serving Hampshire SEO companies

We have been using SEO to help customers win more business since 1996, making us one of the most experienced Hampshire SEO providers. Sites that we worked on 15 years ago still rank high on Google today, proving the long term viability of our approach to SEO. If there is a more experienced SEO company in Hampshire we haven't met them yet.

Our Approach to SEO

To do SEO well can be slow, labour intensive work. Over the years we have developed an arsenal of in-house tools, third party applications and advanced techniques to speed up the process without sacrificing quality. Combined with our focus on achieving your business goals, rather than just generating large amounts of untargeted traffic, our approach ensures that our time is spent where it counts: On getting you results.

What is involved in an effective SEO campaign?

The specifics do differ from one SEO campaign to the next, depending on the market you are working in and what you are hoping to achieve. Most campaigns however are loosely based around the following areas:

  • Site analysis*
  • Keyword research*
  • Competitor research and benchmarking
  • Site wide optimisation*
  • Content creation*
  • On page optimisation*
  • Link research
  • Link acquisition
  • Monitoring and improvement

* These areas are so essential to the success of many websites that Brit-net include these as part of the core site design and development process on such projects. This is one of the many ways that our business based approach to development can reduce overall costs and increase returns for customers.

Next Steps

If you would like to find out more about how SEO can help you win more business, why not call us to discuss your needs, or if you are local to Hampshire, to arrange a time to visit our offices near Portsmouth?